Master Script Writing and Call Structuring This 2024

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In sales and customer service, the power of words cannot be overstated. Script writing and call structuring are the bedrock of effective communication, influencing everything from client perception to conversion rates. As we navigate the digital age, where interactions often lack the nuance of face-to-face conversation, these skills become ever more crucial. looptide is a […]

The Role of GIFs in Today’s Copywriting Landscape

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In an era of digital communication, the ‘Graphics Interchange Format’ or GIFs has become a powerful player. These dynamic, often humorous images have jumped from our social media feeds and texts into the heart of digital copywriting, infusing a blend of expressiveness and modernity into our online narratives. Their rising prominence stems from their ability […]

The Ultimate Guide to Effective Copywriting Frameworks

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In the captivating world of content creation and marketing, one term you’ve likely come across is the term copywriting frameworks. But what exactly does this phrase mean, and why is it so crucial to master? Simply put, copywriting frameworks are tried-and-true structures that help you organize your message in a way that piques interest, drives […]

Long-Form vs Short-Form Content: Which Works For Your Strategy?

A man working on a laptop amidst a towering pile of papers, prioritizing between long-form and short-form content.

Did you know that 55% of readers spend fewer than 15 seconds actively engaged with a webpage? This statistic compels us to delve into an essential aspect of content marketing: the debate between long-form and short-form content. While trends fluctuate in the vast digital marketing realm, these two forms of content are constants, their appropriate […]

5 Tips for Finding a Great Copywriter for Small Business

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In small businesses, the significance of a skilled small business copywriter cannot be overstated, particularly when establishing trust and resonance with customers. Notably, Forbes reports that 82% of consumers are inclined to trust brands with a consistent voice. This is where Looptide, a leading digital marketing agency, comes into play.  In our upcoming blog post, […]

A Guide to Becoming a Successful Sales Copywriter

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If you’re drawn to the dynamic world of sales, bewitched by the art of words, or intrigued by the prospect of molding buyers’ decisions, then embark on an exciting journey with us as we unravel the gratifying profession of a sales copywriter. In essence, a sales copywriter is a storyteller and persuader rolled into one, […]

Why Your Brand Needs a Professional Beauty Copywriter

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In the competitive beauty industry market, crafting compelling copy that captures the essence of your brand is of utmost importance. A professional beauty copywriter is skilled in creating captivating content that educates and informs consumers about your beauty product and connects with them on a deeper level.  One key reason your beauty brand needs a […]

Bad Copywriting Examples Demystified: How to Boost Your Marketing Strategy

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Copywriting is a fundamental aspect of any marketing strategy, as it serves as the bridge between businesses and their target audience. However, the importance of good copywriting is often overlooked, resulting in bad copywriting examples that fail to effectively convey the message to potential customers.  One common bad copywriting example can be found in social […]

The Influence and Challenges of AI Copywriting

A man in a suit utilizing artificial intelligence for copywriting on a laptop.

Artificial Intelligence (AI) has become essential in our rapidly advancing society, making significant inroads into diverse fields, including the once exclusively human terrain of copywriting. From data analysis and predictive modeling to enhancing customer service in various industries, the influence of AI is significant and far-reaching. In copywriting, this pioneering technology introduces an intriguing blend […]

What is Creative Copywriting? A Blueprint for Marketers

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In today’s fast-paced digital landscape, staying one step ahead is no easy feat. For earnest marketers keen on pushing the envelope, creative copywriting could be the secret sauce your marketing strategy needs.  With the rise of social media and content marketing, businesses need engaging content that stands out from the competition and resonates with potential […]

How a Small Business Copywriter Can Transform Your Brand

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In today’s competitive marketplace, it’s more important than ever for small businesses to have a strong online presence. And one of the most important aspects of any successful online marketing material is copywriting. Every click and every scroll presents an opportunity, and seizing these opportunities requires more than just products and services; it requires compelling […]